Marketing (BS)
The Bachelor of Science in Marketing degree prepares students for careers in the growing fields of marketing and professional sales. Students learn how to develop strategic industry and consumer insights to drive sustainable financial outcomes for businesses and organizations. Through our hands-on, applied and constantly updated curriculum, students learn how to create value (conceive of products and services that will succeed in the marketplace), communicate value (through traditional, digital and personal engagement) and deliver value (price, package and distribute products) to target consumers. Marketing majors may choose one of two options: Professional Sales or Strategic Marketing. All baccalaureate business degree programs offered are nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP).
MARKETING, Bachelor of Science (120 credits)
The Bachelor of Science in Marketing degree prepares students for careers in the growing fields of marketing and professional sales. Students learn how to develop strategic industry and consumer insights to drive sustainable financial outcomes for businesses and organizations. Through our hands-on, applied and constantly updated curriculum, students learn how to create value (conceive of products and services that will succeed in the marketplace), communicate value (through traditional, digital and personal engagement) and deliver value (price, package and distribute products) to target consumers. Marketing majors may choose one of two options: Professional Sales or Strategic Marketing. All baccalaureate business degree programs offered are nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP).
| Course | Title | Credits |
|---|---|---|
| Business Common Component | ||
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| BUS 1200 | Business Law and Ethics (DICO) | 4 |
| BUS 1300 | Digital Information Technologies (TECO) | 4 |
| BUS 1400 | Principles of Economics (GACO) | 4 |
| BUS 2000 | Financial & Managerial Accounting | 4 |
| BUS 2100 | Introduction to Finance | 2 |
| BUS 2200 | Management and Decision Making | 4 |
| BUS 2300 | Business Writing and Presenting (WRCO) | 4 |
| Major Requirements | ||
| MKT 4230 | Marketing Management | 4 |
| SAL 3280 | Professional Selling Skills I | 4 |
| Major Option Requirements | ||
| Complete one of the following required options: | 20 | |
| Professional Sales | ||
| Strategic Marketing | ||
| Quantitative Reasoning in the Discipline Connection | ||
| MKT 3120 | Marketing Research and Consumer Insights (QRCO) | 4 |
| Mathematics Foundations | ||
| MA 2210 | Finite Math with Business Statistics (QRCO) | 4 |
| General Education | ||
| EN 1400 | Composition | 4 |
| IS 1115 | Tackling a Wicked Problem | 4 |
| CTDI | Creative Thought Direction | 3-4 |
| PPDI | Past and Present Direction | 3-4 |
| SIDI | Scientific Inquiry Direction | 3-4 |
| SSDI | Self and Society Direction | 3-4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) 1 | 4-8 | |
| INCP | Integrated Capstone | 3-4 |
| WECO | Wellness Connection | 3-4 |
| Free Electives | 18-19 | |
| Total Credits | 120 | |
- 1
Directions should total 20 credits (unless the major has a waiver for a specific Direction).
Professional Sales Option of BS Marketing
| Course | Title | Credits |
|---|---|---|
| Professional Sales Option Requirements | ||
| SAL 3290 | Professional Selling Skills II | 4 |
| SAL 3300 | Negotiations & Conflict Resolution | 4 |
| SAL 4330 | Professional Sales Management | 4 |
| Professional Sales Option Electives-complete two: | 8 | |
ACC, BUS, ECN, ENT, FIN, LAW, MGM, MKT, SAL, SM 3000/4000-level courses | ||
| Total Credits | 20 | |
Strategic Marketing Option of BS Marketing
| Course | Title | Credits |
|---|---|---|
| Strategic Marketing Option Requirements | ||
| MKT 3130 | Digital Marketing | 4 |
| MKT 3140 | Creating Effective Marketing Content | 4 |
| MKT 4120 | Impact Marketing | 4 |
| Strategic Marketing Option Electives | 8 | |
| Choose two from the following: | ||
| Business Internship | ||
| Social Entrepreneurship | ||
| Strategy & Sustainable Competitive Advantage | ||
| Event Planning and Marketing | ||
| Public Relations | ||
| Sports Marketing and Sales | ||
| Special Topics in Marketing | ||
| Advanced Digital and Social Media Marketing | ||
| Plymouth Marketing and Design Agency | ||
| Professional Selling Skills II | ||
| Total Credits | 20 | |
- 1
The maximum of four credits for the Strategic Marketing Elective may be accumulated in any combination of one to four credit internships. Internship credits in excess of four credits count as free electives toward the credits required for graduation.
Check all course descriptions for prerequisites before planning course schedule. Course sequence is suggested but not required.
To complete the bachelor’s degree in 4 years, you must successfully complete a minimum of 15 credits each semester or have a plan to make up credits over the course of the 4 years. For example, if you take 14 credits one semester, you need to take 16 credits in another semester. Credits completed must count toward your program requirements (major, option, minor, certificate, general education or free electives).
Required Options in this Major
Complete one option
Professional Sales Option of BS Marketing
Marketing, Professional Sales Option majors should take their required courses in the following order.
| Year One | Credits | |
|---|---|---|
| EN 1400 | Composition | 4 |
| IS 1115 | Tackling a Wicked Problem | 4 |
| MA 2210 | Finite Math with Business Statistics (QRCO) | 4 |
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| BUS 1200 | Business Law and Ethics (DICO) | 4 |
| BUS 1300 | Digital Information Technologies (TECO) | 4 |
| BUS 1400 | Principles of Economics (GACO) | 4 |
| SAL 3280 | Professional Selling Skills I | 4 |
| Credits | 32 | |
| Year Two | ||
| BUS 2000 | Financial & Managerial Accounting | 4 |
| BUS 2100 | Introduction to Finance | 2 |
| BUS 2200 | Management and Decision Making | 4 |
| BUS 2300 | Business Writing and Presenting (WRCO) | 4 |
| MKT 3120 | Marketing Research and Consumer Insights (QRCO) | 4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) | 4 | |
| SAL 3290 | Professional Selling Skills II | 4 |
| Credits | 26 | |
| Year Three | ||
| SAL 3300 | Negotiations & Conflict Resolution | 4 |
| MKT 4230 | Marketing Management | 4 |
| WECO | Wellness Connection | 4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) 3 | 8 | |
| Business Electives | 4 | |
| Free Electives | 8 | |
| Credits | 32 | |
| Year Four | ||
| SAL 4330 | Professional Sales Management | 4 |
| MGM 4900 | Strategy & Sustainable Competitive Advantage | 4 |
| Business Electives | 4 | |
| Free Electives | 10 | |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) | 8 | |
| Credits | 30 | |
| Total Credits | 120 | |
- 1
Required for the Option
- 2
The maximum of three credits for the Professional Sales Elective may be accumulated in any combinations of one to three credits internships. Internship credits in excess of three credits count as free electives toward the credits required for graduation.
- 3
Directions should total 20 credits (unless the major has a waiver for a specific Direction).
Strategic Marketing Option of BS Marketing
Marketing, Professional Sales Option majors should take their required courses in the following order.
| Year One | Credits | |
|---|---|---|
| EN 1400 | Composition | 4 |
| IS 1115 | Tackling a Wicked Problem | 4 |
| MA 2210 | Finite Math with Business Statistics (QRCO) | 4 |
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| BUS 1200 | Business Law and Ethics (DICO) | 4 |
| BUS 1300 | Digital Information Technologies (TECO) | 4 |
| BUS 1400 | Principles of Economics (GACO) | 4 |
| SAL 3280 | Professional Selling Skills I | 4 |
| Credits | 32 | |
| Year Two | ||
| BUS 2000 | Financial & Managerial Accounting | 4 |
| BUS 2100 | Introduction to Finance | 2 |
| BUS 2200 | Management and Decision Making | 4 |
| BUS 2300 | Business Writing and Presenting (WRCO) | 4 |
| MKT 3120 | Marketing Research and Consumer Insights (QRCO) | 4 |
| Free Electives | 6-8 | |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) | 4 | |
| Credits | 28-30 | |
| Year Three | ||
| MKT 3130 | Digital Marketing | 4 |
| MKT 3140 | Creating Effective Marketing Content | 4 |
| WECO | Wellness Connection | 4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) 3 | 8 | |
| Business/Marketing Elective | 4 | |
| Free Electives | 6-8 | |
| Credits | 30-32 | |
| Year Four | ||
| MKT 4120 | Impact Marketing | 4 |
| MKT 4230 | Marketing Management | 4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) | 8 | |
| Business/Marketing Elective | 4 | |
| Free Electives | 10 | |
| Credits | 30 | |
| Total Credits | 120 | |
- 1
Required for the Option
- 2
The maximum of three credits for the Strategic Marketing Elective may be accumulated in any combinations of one to three credits internships. Internship credits in excess of three credits count as free electives toward the credits required for graduation.
- 3
Directions should total 20 credits (unless the major has a waiver for a specific Direction).
Marketing:
- Identify core concepts of marketing and the rile of marketing in society.
- Ability to collect, process, and analyze consumer and market data to make informed decisions.
- Ability to create branding and integrated marketing communications plans that include value propositions.
- Ability to formulate and implement traditional and digital marketing and communications strategies.
- Identify core concepts of marketing and the role of marketing (to create, communicate and deliver value).
- Interpret consumer and market research data to make informed marketing decisions.
- Compose marketing materials and campaigns, in multiple media, that effectively communicate meaningful value propositions and successfully connect with a target audience.
- Write comprehensive marketing plans that align with business, branding and marketing strategy.
- Understand the role of marketing in driving business and organizational success across a wide range of parameters, particularly in a global perspective.
Professional Sales Marketing:
- Identify customers’ needs.
- Present effective solutions to customers’ needs.
- Sales Presentation Skills: Identifying and using the principles and practices of professional sales consultants.
- Identify core concepts of marketing and the role of marketing (to create, communicate and deliver value)
- Interpret consumer and market research data to make informed marketing decisions
- Compose marketing materials and campaigns, in multiple media, that effectively communicate meaningful value propositions and successfully connect with a target audience
- Write comprehensive marketing plans that align with business, branding and marketing strategy
- Understand the role of marketing in driving business and organizational success across a wide range of parameters, particularly in a global perspective
PSU students who graduate with a degree in Marketing with an option in Strategic Marketing get jobs in digital and social media marketing, event planning/marketing, marketing research, public relations, advertising, sales and other positions in the growing field of marketing.
Professional Sales Marketers create and run promotional campaigns in traditional media (TV, print), new media (digital, social) and onsite/in store.