Marketing Minor

The Marketing minor is designed to provide non-business majors a core understanding of marketing practice that can give students a competitive edge. The courses deliver a foundation of marketing knowledge for students to bring marketing skills into many careers and academic pursuits.

Course Title Credits
Minor Requirements
BU 2450Principles of Marketing3
BU 3370Branding and Marketing Communication3
Select a minimum of three of the following:9-12
Special Topics in Marketing (three credit offering only)
Consumer Behavior
Event Marketing
Marketing Research
Business Innovation
Sports Marketing
Small Business/Entrepreneurship Marketing and Operations
Introduction to Public Relations
Marketing Management
Global Marketing
Independent Study (Marketing topic, three credit offering only)
Select a maximum of one of the following:0-3
Technical Communication (TECO,WRCO)
Interactive Web Communication
Creative Writing
Foundations of Sociology (DICO)
Introduction to Travel and Tourism (GACO)
Total Credits18