Marketing Minor
Please see complete information on all of the requirements to earn a minor at Plymouth State University.
MARKETING, Minor (16 credits)
The Marketing minor is designed to provide non-marketing majors with a fundamental understanding of key marketing concepts, strategies, and tactics. The minor allows students to select from a wide range of marketing courses, allowing students to craft a plan of study best suited to their needs.
| Course | Title | Credits |
|---|---|---|
| Minor Requirements - Level 1 | ||
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| Minor Electives - Level 2 | ||
| Choose two from the following: | 8 | |
| Marketing Research and Consumer Insights (QRCO) | ||
| Digital Marketing | ||
| Creating Effective Marketing Content | ||
| Impact Marketing | ||
| Marketing Management | ||
| Minor Electives - Level 3 | ||
| Choose one from the following: | 4 | |
| Business Internship | ||
| Social Entrepreneurship | ||
| Marketing Research and Consumer Insights (QRCO) | ||
| Digital Marketing | ||
| Creating Effective Marketing Content | ||
| Event Planning and Marketing | ||
| Public Relations | ||
| Sports Marketing and Sales | ||
| Special Topics in Marketing | ||
| Impact Marketing | ||
| Marketing Management | ||
| Plymouth Marketing and Design Agency | ||
| Professional Selling Skills I | ||
| Total Credits | 16 | |