Digital Marketing Minor
Please see complete information on all of the requirements to earn a minor at Plymouth State University.
Course | Title | Credits |
---|---|---|
Part 1: Core Curriculum | ||
BUS 1100 | Introduction to Marketing and Sales | 4 |
MKT 3130 | Digital Marketing | 4 |
MKT 4200 | Advanced Digital and Social Media Marketing | 4 |
Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a “tool” based focus, while others are more strategy or content based. | 7-8 | |
Elective Options from Graphic Design | ||
Design Software Basics (TECO) | ||
Digital Animation and Video | ||
Publication Design (QRCO) | ||
UX/UI: Digital Identity | ||
Brand Design | ||
Elective Options from Communication and Media Studies | ||
Creativity and the Digital World (CTDI) | ||
The Digital Imagination (CTDI) | ||
Introduction to Film and Video Production | ||
Professional Social Media | ||
Communicating Through Animation (INCO) | ||
Interactive Web Communication (INCO,INCP) | ||
Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor) | ||
Creating Effective Marketing Content | ||
Plymouth Marketing and Design Agency | ||
Total Credits | 19-20 |