Digital Marketing Minor

Please see complete information on all of the requirements to earn a minor at Plymouth State University.

Course Title Credits
Part 1: Core Curriculum
BUS 1100Introduction to Marketing and Sales4
MKT 3130Digital Marketing4
MKT 4200Advanced Digital and Social Media Marketing4
Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a “tool” based focus, while others are more strategy or content based.7-8
Elective Options from Graphic Design
Design Software Basics (TECO)
Digital Animation and Video
Publication Design (QRCO)
UX/UI: Digital Identity
Brand Design
Elective Options from Communication and Media Studies
Creativity and the Digital World (CTDI)
The Digital Imagination (CTDI)
Introduction to Film and Video Production
Professional Social Media
Communicating Through Animation (INCO)
Interactive Web Communication (INCO,INCP)
Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor)
Creating Effective Marketing Content
Plymouth Marketing and Design Agency
Total Credits19-20