Communication and Media Studies (BA)

The BA in Communication and Media Studies is an interdisciplinary degree that allows students to investigate communication processes and effects from a variety of perspectives. Students receive a broad-based liberal arts education through a series of courses that offers significant opportunities for selecting classes to meet individual interests and needs.

The BA degree provides students with a solid understanding of communication technology, theory, and research methods as part of a common 20 credit core. In addition, students complete a four credit production requirement and a 16 credit option in either Media Studies or Professional Communication. A minimum of 20 credits in the major must be completed at the 3000/4000 level.

Course Title Credits
Major Requirements
CM 2000Studies in Communication and Media (TECO)4
CM 2006Intercultural Communication4
CM 3645Communication Theory (WRCO)4
CM 4655Communication Research Methods (QRCO)4
CM 4905Senior Seminar4
Production Requirement4
Courses from this category cannot double count for courses in the Option list.
Complete one course from the following:
Professional Social Media
Technical Communication (TECO,WRCO)
Communicating Through Animation (INCO,INCP)
Interactive Web Communication (INCO,INCP)
Journalism in the Digital Age (TECO,WRCO)
Film and Video Production Techniques
Narrative Film-making
Documentary Film-making
General Education
EN 1400Composition4
IS 1115Tackling a Wicked Problem4
MAMathematics Foundations3-4
CTDICreative Thought Direction3-4
PPDIPast and Present Direction3-4
SIDIScientific Inquiry Direction3-4
SSDISelf and Society Direction3-4
Directions (choose from CTDI, PPDI, SIDI, SSDI) 14-8
DICODiversity Connection3-4
INCPIntegrated Capstone3-4
WECOWellness Connection3-4
GACOForeign Language 26
Electives22-34
Option Requirements
Complete one from the following required options:20
Media Studies
Professional Communication
Total Credits120

Media Studies Option of BA Communication and Media Studies

The Option in Media Studies enables students to explore media history, theory, criticism, and production in relation to a variety of media forms, including film, television, and emerging technologies. Students learn to effectively analyze, create, and understand the effects of media offerings of all kinds. They are also introduced, through regular course topics and screenings, to a wide range of noteworthy media offerings that have been created and disseminated in various historical eras, including both early and contemporary films, television programs, print and online artifacts, and video games. This course of study is recommended for students who plan careers or graduate study in the fields of advertising, broadcast journalism, film, marketing, media studies, media writing, online communication, print journalism, public relations, television, and related areas.

Course Title Credits
Media Studies Option
CM 2775Media and Cultural Studies (TECO)4
Complete two courses from the following:8
Rhetoric and Semiotics (INCO,INCP)
Analyzing Screen Media (DICO)
Global Perspectives in the Media (GACO)
Media Effects
Social Media: Technology and Culture (INCO,INCP)
Complete eight credits from the following courses; four credits need to be CM courses; four credits must be 3000/4000 level; courses in the Production Requirement cannot be double-counted in this list:8
Strategic Communication
Public Speaking
Communication and Leadership
Professional Social Media
Rhetoric and Semiotics (INCO,INCP)
Analyzing Screen Media (DICO)
Technical Communication (TECO,WRCO)
Communicating Through Animation (INCO,INCP)
Interactive Web Communication (INCO,INCP)
Global Perspectives in the Media (GACO)
Media Effects
Communication, Media, and Wellness (WECO)
Journalism in the Digital Age (TECO,WRCO)
Film and Video Production Techniques
Narrative Film-making
Documentary Film-making
Topics in Media Studies
Topics in Screenwriting and Video Production
Social Media: Technology and Culture (INCO,INCP)
Internship
Independent Study
Introduction to Film
Advanced Composition
Non-Fiction Workshop
The Craft of Screenwriting: Reading and Writing Screenplays
Literature into Film
The Filmmaker's Vision: An Introduction to Film Analysis
Scriptwriting
Philosophy of Communication (DICO,INCO,INCP)
Total Credits20

Professional Communication Option of BA Communication and Media Studies

The Option in Professional Communication enables students to explore various approaches to persuasive communication. Students learn to identify and apply theories and techniques that enable effective communication to occur in a variety of professional settings. They complete a series of required courses offered through the Departments of Business and Communication and Media Studies, and they round out their coursework with a range of interdisciplinary courses that correspond with their educational and professional interests. This course of study is recommended for students who plan careers or graduate study in the fields of business, communication, professional writing, promotion, sales, sports information, and related areas.

Course Title Credits
Professional Communication Option
CM 2915Communication and Leadership4
Complete two courses from the Professional Communication Option; at least one needs to be 3000/4000 level:8
Strategic Communication
Professional Social Media
Technical Communication (TECO,WRCO)
Interactive Web Communication (INCO,INCP)
Journalism in the Digital Age (TECO,WRCO)
Complete eight credits from the following courses; four credits need to be CM courses; four credits must be 3000/4000 level; courses in the Production Requirement cannot be double-counted in this list:8
Strategic Communication
Public Speaking
Media and Cultural Studies (TECO)
Professional Social Media
Rhetoric and Semiotics (INCO,INCP)
Analyzing Screen Media (DICO)
Technical Communication (TECO,WRCO)
Communicating Through Animation (INCO,INCP)
Interactive Web Communication (INCO,INCP)
Global Perspectives in the Media (GACO)
Media Effects
Communication, Media, and Wellness (WECO)
Journalism in the Digital Age (TECO,WRCO)
Film and Video Production Techniques
Narrative Film-making
Documentary Film-making
Topics in Media Studies
Topics in Screenwriting and Video Production
Social Media: Technology and Culture (INCO,INCP)
Internship
Independent Study
Organizational Communications (WRCO)
Principles of Marketing
Special Topics in Marketing
Business and the Media
Consumer Behavior
Event Marketing
Marketing Research
Branding and Marketing Communication
Organizational Behavior (DICO)
Sports Marketing
Introduction to Public Relations
Marketing Management
Global Marketing
Advanced Composition
Non-Fiction Workshop
Philosophy of Communication (DICO,INCO,INCP)
Total Credits20

Check all course descriptions for prerequisites before planning course schedule. Course sequence is suggested but not required.

To complete the bachelor’s degree in 4 years, you must successfully complete a minimum of 15 credits each semester or have a plan to make up credits over the course of the 4 years.  For example, if you take 14 credits one semester, you need to take 16 credits in another semester.  Credits completed must count toward your program requirements (major, option, minor, certificate, general education or free electives).

Required Options in this Major

Complete one option

Media Studies Option of BA Communication and Media Studies

Check all course descriptions for prerequisites before planning course schedule. Course sequence is suggested but not required.

Plan of Study Grid
Year OneCredits
EN 1400 Composition 4
IS 1115 Tackling a Wicked Problem 4
MAMathematics Foundations 3-4
CM 2000 Studies in Communication and Media (TECO) 4
CM 2006 Intercultural Communication 4
CTDICreative Thought Direction 3-4
PPDIPast and Present Direction 3-4
GACOForeign Language 6
 Credits31-34
Year Two
CM 2775 Media and Cultural Studies (TECO) 4
CM 3645 Communication Theory (WRCO) 4
SIDIScientific Inquiry Direction 3-4
SSDISelf and Society Direction 3-4
Directions (choose from CTDI, PPDI, SIDI, SSDI) 2 4-8
DICODiversity Connection 3-4
WECOWellness Connection 3-4
Electives 6
 Credits30-38
Year Three
Production Requirement 4
Courses from this category cannot double count for courses in the Option list  
Complete one course from the following:
 
Professional Social Media  
Technical Communication (TECO,WRCO)  
Communicating Through Animation (INCO,INCP)  
Interactive Web Communication (INCO,INCP)  
Journalism in the Digital Age (TECO,WRCO)  
Film and Video Production Techniques  
Narrative Film-making  
Documentary Film-making  
Media Studies  
Complete two courses from the following: 8
Rhetoric and Semiotics (INCO,INCP)  
Analyzing Screen Media (DICO)  
Global Perspectives in the Media (GACO)  
Media Effects  
Social Media: Technology and Culture (INCO,INCP)  
Media Studies Option  
Complete eight credits from the following courses; four credits need to be CM courses; four credits must be 3000/4000 level; courses in the Production Requirement cannot be double-counted in this list: 8
Strategic Communication  
Public Speaking  
Communication and Leadership  
Professional Social Media  
Rhetoric and Semiotics (INCO,INCP)  
Analyzing Screen Media (DICO)  
Technical Communication (TECO,WRCO)  
Communicating Through Animation (INCO,INCP)  
Interactive Web Communication (INCO,INCP)  
Global Perspectives in the Media (GACO)  
Media Effects  
Communication, Media, and Wellness (WECO)  
Journalism in the Digital Age (TECO,WRCO)  
Film and Video Production Techniques  
Narrative Film-making  
Documentary Film-making  
Topics in Media Studies  
Topics in Screenwriting and Video Production  
Social Media: Technology and Culture (INCO,INCP)  
Internship  
Independent Study  
Introduction to Film  
Advanced Composition  
Non-Fiction Workshop  
The Craft of Screenwriting: Reading and Writing Screenplays  
Literature into Film  
The Filmmaker's Vision: An Introduction to Film Analysis  
Scriptwriting  
Philosophy of Communication (DICO,INCO,INCP)  
Electives 10
 Credits30
Year Four
CM 4655 Communication Research Methods (QRCO) 4
CM 4905 Senior Seminar 4
Electives 10-14
 Credits18-22
 Total Credits120

Professional Communication Option of BA Communication and Media Studies

Check all course descriptions for prerequisites before planning course schedule. Course sequence is suggested but not required.

Plan of Study Grid
Year OneCredits
EN 1400 Composition 4
IS 1115 Tackling a Wicked Problem 4
MAMathematics Foundations 3-4
CM 2000 Studies in Communication and Media (TECO) 4
CM 2006 Intercultural Communication 4
CTDICreative Thought Direction 3-4
PPDIPast and Present Direction 3-4
GACOForeign Language 6
 Credits31-34
Year Two
CM 2915 Communication and Leadership 4
CM 3645 Communication Theory (WRCO) 4
SIDIScientific Inquiry Direction 3-4
SSDISelf and Society Direction 3-4
Directions (choose from CTDI, PPDI, SIDI, SSDI) 2 4-8
DICODiversity Connection  
WECOWellness Connection 3-4
 Credits21-28
Year Three
Production Requirement 4
Courses from this category cannot double count for courses in the Option list.  
Complete one course from the following:
 
Professional Social Media  
Technical Communication (TECO,WRCO)  
Communicating Through Animation (INCO,INCP)  
Interactive Web Communication (INCO,INCP)  
Journalism in the Digital Age (TECO,WRCO)  
Film and Video Production Techniques  
Narrative Film-making  
Documentary Film-making  
Complete two courses from the Professional Communication Option; at least one needs to be 3000/4000 level: 8
Strategic Communication  
Professional Social Media  
Technical Communication (TECO,WRCO)  
Interactive Web Communication (INCO,INCP)  
Journalism in the Digital Age (TECO,WRCO)  
Professional Communication Option  
Complete eight credits from the following courses four credits need to be CM courses; four credits must be 3000/4000 level; courses in the Production Requirement cannot be double-counted in this list: 8
Strategic Communication  
Public Speaking  
Media and Cultural Studies (TECO)  
Professional Social Media  
Rhetoric and Semiotics (INCO,INCP)  
Analyzing Screen Media (DICO)  
Technical Communication (TECO,WRCO)  
Communicating Through Animation (INCO,INCP)  
Interactive Web Communication (INCO,INCP)  
Global Perspectives in the Media (GACO)  
Media Effects  
Communication, Media, and Wellness (WECO)  
Journalism in the Digital Age (TECO,WRCO)  
Film and Video Production Techniques  
Narrative Film-making  
Documentary Film-making  
Topics in Media Studies  
Topics in Screenwriting and Video Production  
Social Media: Technology and Culture (INCO,INCP)  
Internship  
Independent Study  
Organizational Communications (WRCO)  
Principles of Marketing  
Special Topics in Marketing  
Business and the Media  
Consumer Behavior  
Event Marketing  
Marketing Research  
Branding and Marketing Communication  
Organizational Behavior (DICO)  
Sports Marketing  
Introduction to Public Relations  
Marketing Management  
Global Marketing  
Non-Fiction Workshop  
Philosophy of Communication (DICO,INCO,INCP)  
Electives 10
 Credits30
Year Four
CM 4655 Communication Research Methods (QRCO) 4
CM 4905 Senior Seminar 4
INCPIntegrated Capstone 3-4
Electives 17-18
 Credits28-30
 Total Credits120