Digital Marketing Minor
Please see complete information on all of the requirements to earn a minor at Plymouth State University.
| Course | Title | Credits |
|---|---|---|
| Part 1: Core Curriculum | ||
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| MKT 3130 | Digital Marketing | 4 |
| MKT 4200 | Advanced Digital and Social Media Marketing | 4 |
| Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a “tool” based focus, while others are more strategy or content based. | 7-8 | |
| Elective Options from Graphic Design | ||
| Design Software Basics (TECO) | ||
| Digital Animation and Video | ||
| Publication Design (QRCO) | ||
| UX/UI: Digital Identity | ||
| Brand Design | ||
| Elective Options from Communication and Media Studies | ||
| Creativity and the Digital World (CTDI) | ||
| The Digital Imagination (CTDI) | ||
| Introduction to Film and Video Production | ||
| Professional Social Media | ||
| Communicating Through Animation (INCO) | ||
| Interactive Web Communication (INCO,INCP) | ||
| Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor) | ||
| Creating Effective Marketing Content | ||
| Plymouth Marketing and Design Agency | ||
| Total Credits | 19-20 | |