Digital and Social Media Marketing Certificate
This program prepares PSU graduate students for careers in digital marketing, a growing field with significant career opportunities. Jobs in digital marketing are growing faster than the national average, and most jobs in marketing are in the digital sphere Source - Ziprecruiter. Marketing jobs are growing faster than average per BLS.
Curriculum Requirements
| Course | Title | Credits |
|---|---|---|
| BU 5700 | Marketing Techniques | 3 |
| BU 5360 | Social Media Marketing | 3 |
| BU 5365 | Strategic Digital Marketing | 3 |
| BU 5390 | Digital & Social Media Marketing Analytics | 3 |
| Total Credits: | 12 | |