Digital and Social Media Marketing Certificate
| Course | Title | Credits |
|---|---|---|
| BU 5700 | Marketing Techniques | 3 |
| BU 5220 | The Legal Environment of Business | 3 |
| or BU 5690 | Customer Relationship Marketing | |
| BU 5360 | Social Media Marketing | 3 |
| BU 5365 | Strategic Digital Marketing | 3 |
| MBA students also pursuing this certificate should take BU 5220 (not BU 5690) and should also pursue BU 5360 and BU 5365 as their MBA electives. | ||
| Total Credits | 12 | |